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Right, let's be frank here, without breaking into a song and dance about it. We actually want to seriously chat about taking care of the one who is by your side all winter.... Your board baby.  1.WAX IT PAL! Basic stuff here, but a lot of us don't get around to often enough, guilty culprit right here writing the article. Lather that shit up, regularly. Treat it right, go all in. Its good for the board, keeps the ride smooth, fast and improves the longevity of your pride possession. Its also good for you, coming up short on kickers is not good...

Brethren Apparel is a riders clothing company formed in the spring of 2013, born out of 2 lightly addled brains, brother and sister Kyte. One was a motivated student showing a gift for needlework, whilst the other, a pure snow bum stewing in a mountain town near you. 

The Frenchies from the Tarentaise Valley are at it again and Brethren was there to support the boys!