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christopher kyte
Moo-Vee's, yah dummie

Moo-Vee's, yah dummie

Back in the days, we would wait. Long before the river of inedible content instagram and the rest of brain washers provide, we would wait, patiently. Then movie season would begin and we'd all work on burning out our DVD players (I'm not gonna pretend to be a part of the VHS era). We'd split costs by making sure you and the rest of your gang didn't buy the same movie, the efficiency of it all will never be replicated. We'd then watch with our cereals before riding, with our joints after riding, and all dam day on repeat on down...

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Ally Toullec
The Spanish Armada : Aleix Calderon and Carlos Ruiz Lopez

The Spanish Armada : Aleix Calderon and Carlos Ruiz Lopez

Following up on our Meet the Team series, here is part 2 with our Spanish riders Aleix Calderon and Carlos Ruiz Lopez. From their new project to riding in a fridge, they prove that there is definitely more to Spain than tapas and farniente.  1.Introduce yourself! Aleix:  Hi, I'm Aleix Calderón, Spanish snowboard rider. I'm a regular and I loveto destroy rails, hahahahaha. Carlos: Whats Up!! My name is Carlos Ruiz López, I am 26 years old and I'm from Madrid, Spain and I started riding when i was 19. 2. Tell us about the snow in Spain as many people don't...

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Greased lightening; taking care of your whip

Greased lightening; taking care of your whip

Right, let's be frank here, without breaking into a song and dance about it. We actually want to seriously chat about taking care of the one who is by your side all winter.... Your board baby.  1.WAX IT PAL! Basic stuff here, but a lot of us don't get around to often enough, guilty culprit right here writing the article. Lather that shit up, regularly. Treat it right, go all in. Its good for the board, keeps the ride smooth, fast and improves the longevity of your pride possession. Its also good for you, coming up short on kickers is not good...

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Ally Toullec
The Origin Story Part 2: Bruised, boozed and broken.

The Origin Story Part 2: Bruised, boozed and broken.

Last week, we started to tell you all about how the brand started and what Aisling was up to. Now we take a look deeper into the Brethren story with older brother Chris.  Little known fact, the first year that people bought Thug Rugs from Brethren Apparel, they were all cut and sewn by Aisling and Chris in their parents' garage, on a sewing machine their Grandma bought for them to get started with. They then had an opportunity to win a lump of cash at a Dragon's Den style event at Aisling's University. When they announced the winners, Aisling didn't realise...

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