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This week, we put the spotlight on one of our highly recognised BA items....the Shredduh Hoodie 2.0. Packed full of technical features that keep you warm, dry and on the hill all day. Many of you are already fans (many thanks for your high praise!!) but for those who don't know, let me give you the run down. Brethren Apparel is made by riders for riders. So when it came to revamp the Shredduh Hoodie, we knew exactly what to do. We packed all the elements to try and bring you the best snowboard hoodie on the market. We took...

We carry on with Chapter 3 of our "Meet the Team" series with the all star Tignes park shapers team Kam and Pom. From a season with no lifts, running one of the most successful playground in the French Alps this winter and filming some heavy street snowboarding edits, we get the low down on this explosive duo.    1.Introduce yourself! What’s your snowboarding background? Kam: Hi, Kam Henriet, 29 years old from Pontarlier (25) and I live in Tignes. I started snowboarding 12 years ago, I mainly rode the parks in Tignes and Val d'Isère.Very quickly I met Pom who taught...

Back in the days, we would wait. Long before the river of inedible content instagram and the rest of brain washers provide, we would wait, patiently. Then movie season would begin and we'd all work on burning out our DVD players (I'm not gonna pretend to be a part of the VHS era). We'd split costs by making sure you and the rest of your gang didn't buy the same movie, the efficiency of it all will never be replicated. We'd then watch with our cereals before riding, with our joints after riding, and all dam day on repeat on down...

Following up on our Meet the Team series, here is part 2 with our Spanish riders Aleix Calderon and Carlos Ruiz Lopez. From their new project to riding in a fridge, they prove that there is definitely more to Spain than tapas and farniente.  1.Introduce yourself! Aleix:  Hi, I'm Aleix Calderón, Spanish snowboard rider. I'm a regular and I loveto destroy rails, hahahahaha. Carlos: Whats Up!! My name is Carlos Ruiz López, I am 26 years old and I'm from Madrid, Spain and I started riding when i was 19. 2. Tell us about the snow in Spain as many people don't...